A Problem Defined Is A Problem Half Solved – Podcast Audio

Podcast Audio

Following the massively successful publication of our eBook, “A Practical Guide To Market Researchâ€?, we are now publishing a new Podcast every Monday. This week sees the publication of our newest Podcast ‘A Problem Defined Is A Problem Half Solved’.

This audio white paper covers the following topics:

How ideas arise for market research

The market research brief – a statement of the problem

The market research proposal – the return of brief (ROB)
– The Information – what is required?
– The accuracy – how accurate does it need to be?
– The budget – how much have I got to play with?
– The timetable – when is it needed by?

What to expect in a proposal (return of brief)

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