Online market research methodologies in Europe and US accounts for roughly 30% of all research conducted. So far emerging markets have not been as receptive to the uptake in online research. Until now.
According to an article in the Shanghai Daily by Wong Yee Fong, China is becoming increasingly accessible online. As it stands, online research constitutes only 3% of China’s 60 billion Yuan (£4 billion) market research industry. This stands to grow rapidly as more and more businesses begin to see the advantages of going online.