This latest edition of Market Research Conversations is with David Seaman who has extensive experience of research and the way it can best be used, mainly from the client side.
David worked for the Manchester based Co-operative Group in various information, research, marketing and strategic posts for more than 30 years. Because of the wide variety of activities undertaken by the Co-operative Group David has researched assorted product categories from beans to funerals.
David has now left the Co-operative Group and is pursuing a portfolio career with an academic component (lecturing at the Manchester Business School, MMU and the University of Salford), as well as consulting. He is former Chair of the North West branch of the Market Research Society and was elected a Fellow of the MRS in 2002.
The interview was carried out by Paul Hague, Managing Director of B2B International. Paul has been working in Market Research some 38 years, 34 of those years actually running Market Research agencies.
David Seaman (Left) & Paul Hague (Right)
In this audio podcast they discuss various Market Research issues including how the industry responds to change.
Market Research Conversations – Episode 02 (31:51)
Market Research Conversations – Episode 02 (Right Click and Choose Save As – if you wish to download)
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