Free ebook download

This week sees the publication of chapter 9 of “A Practical Guide To Market Research”. To download the chapter click on the following link (to save the file to hard drive, right-click and ‘Save As’): Chapter 9

In this chapter you will learn about:

• Things to think about at the outset that will help the analysing of quantitative data.

• How to analyse and interpret quantitative data.

• Different types of quantitative data including ordinal and categorical data.

• An introduction to the analysis of qualitative data.

The Audio version of this chapter is below.

Chapter 9 of 11(12:32)
[https://www.b2binternational.com/b2b-blog/iwp/09_a_practical_guide_to_market_research.mp3]

A Practical Guide To Market Research – Chapter 9 (Right Click and Choose Save As – if you wish to download)

If this is the first you’ve heard about our free, download-only, e-book, then click here to find out more, and download other chapters that are already available.

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