This week sees the publication of chapter 9 of “A Practical Guide To Market Research”. To download the chapter click on the following link (to save the file to hard drive, right-click and ‘Save As’): Chapter 9
In this chapter you will learn about:
• Things to think about at the outset that will help the analysing of quantitative data.
• How to analyse and interpret quantitative data.
• Different types of quantitative data including ordinal and categorical data.
• An introduction to the analysis of qualitative data.
The Audio version of this chapter is below.
Chapter 9 of 11(12:32)
If this is the first you’ve heard about our free, download-only, e-book, then click here to find out more, and download other chapters that are already available.