UK Is The “Most Digital” market In Europe

Digital Numbers

A recent survey shows that the UK is number one in Europe for consuming digital content. Out of the whole of Western Europe the UK is followed by Finland, and Italy but is still way ahead of the pack. The survey, conducted by Informa Telecoms & Media uses a “Converging Mediaâ€? (CM) index – UK scored 30.5 putting it far ahead of second place Finland (23.1).

“The UK is by far Western Europe’s most digital market and its surprising number one ranking is due to the huge take-up of digital TV, the sector now boasts a base of almost 17 million users.” said Steve Mullins of Informa. “On top of digital TV, the UK market also added 900,000 new customers to mobile-broadband services in the final quarter of last year, accounting for an impressive growth of 23%.”

UK Digital Market

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