Free eBook download – A Practical Guide To Market Research? – Chapter 8

Free ebook download

This week sees the publication of chapter 8 of “A Practical Guide To Market Research”. To download the chapter click on the following link (to save the file to hard drive, right-click and ‘Save As’): Chapter 8

In this chapter you will learn about:

• The key principles of designing effective questionnaires.

• How to formulate meaningful questions.

• The use of structured, semi-structured and unstructured questionnaires in different types of research design.

• The three most important types of questions for asking about behaviour, attitudes or classifying respondents

• Key terms used in questionnaire design

• The link between the interviewer, the respondent and the questionnaire.

The Audio version of this chapter is below.

Chapter 8 of 11(32:45)

A Practical Guide To Market Research – Chapter 8 (Right Click and Choose Save As – if you wish to download)

If this is the first you’ve heard about our free, download-only, e-book, then click here to find out more, and download other chapters that are already available.

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