Todayâs guest interview is with industry executive Andrew Vincent. Andrew has over 20 years research experience, nine of them as Managing Director. Between 1996 and 2002 he was MD of B&MR and then from 2002-2005 he was European MD of Wirthlin Worldwide responsible for 100 staff across offices in Manchester, London and Brussels and a turnover of c£9m.
During his career, Andrew has always maintained an active participation in client problems. He has worked in a wide variety of markets both in the UK and overseas and has particular interests in a strategic approach to new product development, branding and customer satisfaction. Andrew has presented to research audiences in France, Germany, Netherlands, Spain, Sweden, Thailand, US and of course the UK.
Andrew has given papers at the UK Market Research Society Annual Conference on six occasions. He also regularly undertakes training within the industry. He has led training on B2B research at the MRS five day residential âSummer Schoolâ? since 2001 and also leads their three day residential âEssentials of Qualitative Researchâ?.
The interview was carried out by Paul Hague, Managing Director of B2B International. Paul has been working in Market Research some 38 years, 34 of those years actually running Market Research agencies.
Andrew Vincent (left) Paul Hague (right)
In this audio podcast they discuss various Market Research issues including how the industry responds to change.
Market Research Conversations – Episode 01 (35:44)
[https://www.b2binternational.com/b2b-blog/iwp/mrc_01.mp3]
Market Research Conversations – Episode 01 (Right Click and Choose Save As – if you wish to download)
If you like this audio content, you may be interested in our Free online E-book/Audio Book âA Practical Guide to Market Researchâ? which you can listen to on this site or download for later listening.
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