This week sees the publication of chapter 7 of “A Practical Guide To Market Research”. To download the chapter click on the following link (to save the file to hard drive, right-click and ‘Save As’): Chapter 7
In this chapter you will learn about:
• The important terms and definitions that are used in sampling.
• The use of the two main types of sampling methods – random samples and quota samples.
• How to match the sample plan to the objectives and choose the right size sample.
• The steps you must apply to put your sampling plan into action.
The Audio version of this chapter is below.
Chapter 7 of 11(25:26)
If this is the first you’ve heard about our free, download-only, e-book, then click here to find out more, and download other chapters that are already available.