Free eBook download – A Practical Guide To Market Research? – Chapter 7

Free ebook download

This week sees the publication of chapter 7 of “A Practical Guide To Market Research”. To download the chapter click on the following link (to save the file to hard drive, right-click and ‘Save As’): Chapter 7

In this chapter you will learn about:

The important terms and definitions that are used in sampling.

• The use of the two main types of sampling methods – random samples and quota samples.

• How to match the sample plan to the objectives and choose the right size sample.

• The steps you must apply to put your sampling plan into action.

The Audio version of this chapter is below.

Chapter 7 of 11(25:26)

A Practical Guide To Market Research – Chapter 7 (Right Click and Choose Save As – if you wish to download)

If this is the first you’ve heard about our free, download-only, e-book, then click here to find out more, and download other chapters that are already available.

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