This week sees the publication of chapter 6 of “A Practical Guide To Market Research”. To download the chapter click on the following link (to save the file to hard drive, right-click and ‘Save As’): Chapter 6
In this chapter you will learn about:
• The use of quantitative research for customer satisfaction measurement, customer segmentation and measuring customer attitudes.
• The three main methods of quantitative research – direct measurement, self-completion surveys and interviewing.
• The role of the interviewer in quantitative research and how interviewers win cooperation from respondents.
• The role of the questionnaire in quantitative research and how it can make or break an interview.
The Audio version of this chapter is below.
Chapter 6 of 11(32:11)
If this is the first you’ve heard about our free, download-only, e-book, then click here to find out more, and download other chapters that are already available.