Internet uptake in India allows for new research methods

Research magazine reports that India is ‘braced for online panel explosion’ due to rapid internet growth in major urban centres. Approximately 40m people have online access in India, with the vast majority of those based major areas such as New Dehli, Mumbai, Calcutta and Chenna.

The internet allows access to typically hard to reach respondents. In countries like India, the upper classes who would usually be unlikely to take part in more traditional methods of research such are now more accessible thanks to the uptake in the internet.

If you would like more information on online panels you can visit our panel website at or contact a member of the team on +44 (0)161 440 6000.

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