Free eBook download – A Practical Guide To Market Research? – Chapter 5

Free ebook download

This week sees the publication of chapter 5 of “A Practical Guide To Market Research”. To download the chapter click on the following link (to save the file to hard drive, right-click and ‘Save As’): Chapter 5

This chapter covers:

• Qualitative research techniques and in particular focus groups, depth interviews and observation

• How to use qualitative tools for exploring and evaluating concepts and ideas.

• The advantages and disadvantages of the different qualitative research tools.

• The role of the moderator in qualitative research and the techniques they use to get people to open up.

The Audio version of this chapter is below.

Chapter 5 of 11(28:51)

A Practical Guide To Market Research – Chapter 5 (Right Click and Choose Save As – if you wish to download)

If this is the first you’ve heard about our free, download-only, e-book, then click here to find out more, and download other chapters that are already available.

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