This week sees the publication of chapter 5 of “A Practical Guide To Market Research”. To download the chapter click on the following link (to save the file to hard drive, right-click and ‘Save As’): Chapter 5
This chapter covers:
• Qualitative research techniques and in particular focus groups, depth interviews and observation
• How to use qualitative tools for exploring and evaluating concepts and ideas.
• The advantages and disadvantages of the different qualitative research tools.
• The role of the moderator in qualitative research and the techniques they use to get people to open up.
The Audio version of this chapter is below.
Chapter 5 of 11(28:51)
If this is the first you’ve heard about our free, download-only, e-book, then click here to find out more, and download other chapters that are already available.