Most loved, and most hated brands.

This week’s edition of ‘Marketing’ publishes a list of the top 50 most loved brands and also (the marketing managers’ nightmare) the top 50 most hated brands.

The results were gathered from an online survey of 3,000 UK consumers during February and March.

The top ten most loved brands are:

1. Google (31.6%)
2. Tesco (28.6%)
3. Nokia (21.9%)
4. eBay (19.2%)
5. Persil (18.0%)
6. Dell (17.4%)
7. Coca-Cola (16.9%)
8. Debenhams (15.5%)
9. British Airways (15.3%)
10. BBC One (15.2%)

The top ten most hated brands are:

1. Pot Noodle (20.6%)
2. QVC (19.2%)
3. Novon (15.2%)
4. McDonald’s (14.8%)
5. Tiny (14.7%)
6. Fiat (13.6%)
7. 3 (13.4%)
8. The Star (13.4%)
9. Sunny Delight (12.9%)
10. The Sun (12.9%)

The full list, as well as breakdown by industry sectors, is available in this weeks ‘Marketing’ magazine. Visit www.brandrepublic.com for more information.

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