This week sees the publication of chapter 4 of “A Practical Guide To Market Research”. To download the chapter click on the following link (to save the file to hard drive, right-click and ‘Save As’): Chapter 4 – An Introduction to Research Methodologies
This chapter covers:
• Where you can use desk research and the most important sources of secondary data.
• The application of quantitative research in measuring consumers’ use of products, their attitudes to products, the launch of new products, setting prices and evaluating promotions.
• The tools that are used by market researchers to collect data including face to face interviews, telephone interviews, selfcompletion questionnaires, focus groups, depth interviews, hall tests, and observation.
The Audio version of this chapter is below.
Chapter 4 of 11(26:39)
If this is the first you’ve heard about our free, download-only, e-book, then click here to find out more, and download other chapters that are already available.