Here it is! The preface and first chapter of our new market research book ‘A Practical Guide to Market Research’ written by B2B International founder, Paul Hague.
Click here to download (to save to hard drive, right-click and ‘Save As’): Preface & Chapter 1 – The Basics Of Market Research
This chapter covers:
• The role of market research in helping business decisions through the systematic and objective collection of data.
• The applications of market research and how many studies are to help show the size of markets, to measure the satisfaction of customers with products, to guide new product development and to show people’s use of and attitudes to products.
• The Market Research Society’s Code Of Practice which sets out guidelines for protecting people who are interviewed and clients who commission research.
• The Data Protection Act that protects enforces data collection and analysis procedures to ensure that people’s wishes for confidentiality and anonymity are upheld.
This is Paul’s first book not to be published traditionally in hard copy and will appeal to you if you have an interest in market research, you have a market research project to complete and need help with how to go about it, you are studying for a business degree and market research is part of your course or if you are taking the Market Research Society/City & Guilds Certificate in Market & Social Research. Whatever the case, we know that the knowledge shared within this book will help you succeed.
The Audio version of this chapter is below.
Preface and Chapter 1 of 11 (30:27)
A new chapter will be published every Monday, every week – the only place that this book is avilable is here. Don’t forget, you won’t have to pay a penny! Simply collect the latest chapter each week.