Which are the world’s most valuable brands?

Microsoft has emerged as number one at the top of the list of the 100 most valuable global brands. They knock Coca-Cola off the top spot, whilst General Electric climb one place to third.

1. Microsoft = 62,039
2. GE = 55,834
3. Coca-Cola = 41,406
4. China Mobile =39,168
5. Marlboro = 38,510
6. Wal-Mart = 37,567
7. Google = 37,445
8. IBM = 36,084
9. Citibank = 31,028
10. Toyota = 30,201

The is the first time in this chart’s history, where market research has been combined with each company’s public financial data to measure the contributions brands make to the bottom line of companies.

If you would like more information on branding click here to view our white paper. If you would like to view our entire range of white papers, please visit https://www.b2binternational.com/whitepapers.html.

Show me:
  • Filter by Industries

  • Filter by People

  • Filter by Research Type