Microsoft has emerged as number one at the top of the list of the 100 most valuable global brands. They knock Coca-Cola off the top spot, whilst General Electric climb one place to third.
1. Microsoft = 62,039
2. GE = 55,834
3. Coca-Cola = 41,406
4. China Mobile =39,168
5. Marlboro = 38,510
6. Wal-Mart = 37,567
7. Google = 37,445
8. IBM = 36,084
9. Citibank = 31,028
10. Toyota = 30,201
The is the first time in this chart’s history, where market research has been combined with each company’s public financial data to measure the contributions brands make to the bottom line of companies.
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