Or so says Seth Godin anyway.
Seth Godin is a bestselling author, entrepreneur and agent of change. He is the author of six bestsellers, including Permission Marketing, an Amazon Top 100 bestseller for a year and a Fortune Best Business Book. He holds an MBA from Stanford, is a contributing editor to Fast Company magazine, and was called “the Ultimate Entrepreneur for the Information Age” by Business Week.
“Take Leo Burnett, David Ogilvy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What’s left? Seth Godin” says author of ‘Guerrilla Marketing’, Jay Levinson.
Doc Searls, co-author of ‘The Cluetrain Manifesto’ states that “Seth not only gets it, he gives it as well. Unleashing the Ideavirus is living, livid, vivid proof.”
Whereas as the Miami Herald goes on to say “Godin is endlessly curious, opinionated and knowledgeable on a wide variety of subjects. He is a relentless marketer …and also a clear-eyed visionary with strong and sensible ideas on how the new economy can, should and will function.”