What are the benefits of employee research?

Sunday Times Best 100

Yesterday saw the publishing of The Sunday Times ‘100 Best Companies To Work For’. As a preface to the top 100 (which was topped by W L Gore & Associates (manufacturer of Gore-Tex) for the third successive year), there was an interesting article about employee research.

The ‘100 Best Companies To Work For’ is “the biggest excerise in employee research currently mounted in the UK” mentions Alistair McCall. McCall highlights the importance of employee research and points out that “done well, it can transform a business and play an important part in helping to create and keep a happy motivated workforce”.

The article goes on to discuss a recent study conducted by the Institute for Social Research which showed how companies with ‘average’ or higher levels of employee engagement saw their profits increase by 2%. In comparison, companies who had levels of employee engagement that were below average saw their profits decline by 1.4%.

Employee satisfaction research that is “done badly, either by not investing in a decent methodology or by doing it “in-houseâ€? (and on the cheap), can exacerbate the problems that good research might identify” states McCall.

For more information on employee satisfaction research click here.

To view the “Sunday Times 100 Best Companies To Work Forâ€? click here.

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