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Product Development

No company can survive without product development.

As soon as you release a new or improved product or service onto the market, your competitors are ready and waiting to emulate it and improve it for their own purposes. However, product development does not have to be revolutionary. Indeed, most products evolve continuously over time; product development must be regarded as a continuous process, not an occasional event.

The key to successful product development research lies in exploring what the market values. Our job as researchers, marketers and product developers is to convert these issues into a package of benefits that appeals to the market.

B2B International's most recent thinking on product development research is shown below:

Article: Getting Concept Testing Right

Examining the potential uptake of completely new, previously unseen concepts is a delicate issue for any organisation. Indeed, many organisations struggle to successfully launch new products – mainly due to a failure to thoroughly investigate whether the product is likely to succeed before it is launched.

Article: Recommended Marketing Strategies In Developed And Developing Markets

This article discusses the different insights that tend to arise in different geographies. In particular, how do the critical marketing success factors in the developing and developed worlds differ from each other?

Article: Nursing The Chairman’s Baby

How far can market research help to evaluate the potential of industrial innovation? Here we look at the strengths and weaknesses of its possible contribution: specially for marketers under threat of innovation-by-imposition.

White Paper: Using Market Research For Product Development

Written by Julia Cupman

This white paper shows how market research, when used correctly in product development research, will minimize the risk of failure. It also explains that market research does not always give a clear-cut answer – considerable insights and experience are required to interpret the data and visualize the opportunity.

The B2B team came up with a range of questionnaires tailored to each business partner which uncovered what really mattered to them in business partnerships. I would definitely recommend their services to anyone.

Edinburgh Airport

The results of the research were communicated in a clear manner that enabled us to pull out key themes and areas for future development.

Germains Technology Group