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Product Development

No company can survive without product development.

As soon as you release a new or improved product or service onto the market, your competitors are ready and waiting to emulate it and improve it for their own purposes. However, product development does not have to be revolutionary. Indeed, most products evolve continuously over time; product development must be regarded as a continuous process, not an occasional event.

The key to successful product development research lies in exploring what the market values. Our job as researchers, marketers and product developers is to convert these issues into a package of benefits that appeals to the market.

B2B International's most recent thinking on product development research is shown below:

We achieved considerable added value from the perspectives provided on both the findings and their implications which we wouldn't have if we had limited their access to understanding our business needs.

MasterCard

Thanks for all the work that’s gone into this study. The presentation is fantastic and the Reflect tool is really useful to allow us to interrogate the data with any other angles we need.

Stanley Tools