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Pricing & Value Research

There are three ways of increasing profits: sell more, cut our costs, or raise existing prices.

Raising prices, in principle, is very easy indeed - change the price ticket and price list and tell the sales force to raise prices by 5%. Of course, once we increase prices, customers may start to look elsewhere for a better deal.

It is, however, useful to broaden the discussion on price and think about value – the trade-off between the benefits a customer receives from a product or service and the price they are willing to pay for it.

B2B International's pricing research solutions are grounded in the principles of value marketing. Our thoughts on this important topic are contained below:

White Paper: Pricing Research – What Do Our Customers Value?

Written by Paul Hague and Matthew Harrison

The comprehensive nature of the survey, the results and the clarity of the final presentations were excellent and we would like to thank you and your team for the high quality work produced.

HSE (Health & Safety Executive)

B2B illustrated a clear understanding of the project, offered proactive advice as to how we could use the information, and importantly, came across as people we felt could work well with and trust to get the job done.

Baker Tilly