Postal surveys have a very bad image, so much so that by far the majority of industrial marketers dismiss them as being inappropriate as a research technique. However, postal surveys have an important role to play in industrial marketing research as ...
One of the main objectives for many companies when carrying out research in China is to establish the size of the market. Market size information can be used to gauge the overall size of the opportunity, to prioritize segments of the market for speci ...
It has always been assumed that marketing expenditure is one of the first things to be cut when times are hard and yet historically the market research industry has been spared. At the end of the day, gathering market intelligence on what your custom ...
Reliable market research data mostly depends on the market researcher choosing a data collection methodology through which the target audience is comfortable communicating. This paper outlines the principles of online focus groups, before examining t ...
China is now often seen as the most lucrative opportunity in the developing world. The country is no longer just viewed as a low-cost manufacturing base, but also increasingly as a lucrative market with a receptive audience of customers. ...
