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Market Research Methods

Lying behind all of our industry sector and research experience is a firm understanding of how to do research.

Often, conducting successful and effective market research studies involves a grasp of two very different demands:

  • "How do we get this done?" - The practical demands of conducting research in niche and diverse markets.
  • "What are the best tools for getting the results we need?" - Using innovative and established research techniques to ensure market intelligence delivers real return-on-investment.

This section is devoted to the latter: Choosing and using the appropriate tools for successful market research.

It should come as no surprise that we've picked up a thing or two in conducting thousands of bespoke market research studies. A little of what we've learned is shared below:

Book: Sampling And Statistics

Written by Paul Hague and Paul Harris

Book: Interviewing

Written by Paul Hague

White Paper: How To Get Information For Next To Nothing

Written by Paul Hague and Conor Wilcock

White Paper: Employee Satisfaction

Written by Carol-Ann Morgan

Testimonials

From implementation and analysis through to usefulness of the information provided, it was a very positive experience.

BRUSH

B2B International did a great job in what was a specialist and difficult study to bring clarity and useful recommendations.

Akzo Nobel