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Market Research Methods

Lying behind all of our industry sector and research experience is a firm understanding of how to do research.

Often, conducting successful and effective market research studies involves a grasp of two very different demands:

  • "How do we get this done?" - The practical demands of conducting research in niche and diverse markets.
  • "What are the best tools for getting the results we need?" - Using innovative and established research techniques to ensure market intelligence delivers real return-on-investment.

This section is devoted to the latter: Choosing and using the appropriate tools for successful market research.

It should come as no surprise that we've picked up a thing or two in conducting thousands of bespoke market research studies. A little of what we've learned is shared below:

Book: Sampling And Statistics

Written by Paul Hague and Paul Harris

Book: Interviewing

Written by Paul Hague

White Paper: How To Get Information For Next To Nothing

Written by Paul Hague and Conor Wilcock

White Paper: Employee Satisfaction

Written by Carol-Ann Morgan

The quality of the research delivered by B2B International is always first class, achieving better results than what we had previously received before.

Tata Steel

The comprehensive nature of the survey, the results and the clarity of the final presentations were excellent and we would like to thank you and your team for the high quality work produced.

HSE (Health & Safety Executive)