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Market Entry & Assessment

As competition intensifies and markets change more quickly than ever, the need for up-to-the minute research and intelligence has never been greater.

This is particularly so when information is needed to evaluate market size, market opportunities and routes to market. Our market entry and market assessment studies are all geared towards answering some of the most difficult of business questions.

B2B International is able to give assurance to our clients through a wealth of knowledge on researching and assessing business-to-business markets. A collection of articles on the subject are shown below:

White Paper: Guiding Acquisitions and Investment Policy

Written by Paul Hague

The sizeable sums involved in acquisitions, and the dire implications they have on a company’s future, demand that these decisions are in the hands of the senior team running the organisation. But, what is the role of research in acquisition studies?

Article: Market Sizing: Is There A Market Size Formula?

Two key questions unlock the door for the strategic plans which marketing directors have to prepare on any product or division within their company. Where are we going (with the product/division)? How are we going to get there? Knowledge of market size lies at the nub of this strategic planning.

Article: The Growth Opportunity

Manufacturing enterprises have long experience of turning adversity to their advantage. David Baggaley at Locate in Leeds picks up some lessons on how to seize the moment and overcome the risks.

Article: Recommended Marketing Strategies In Developed And Developing Markets

This article discusses the different insights that tend to arise in different geographies. In particular, how do the critical marketing success factors in the developing and developed worlds differ from each other?

Article: Market Sizing In China

One of the main objectives for many companies when carrying out research in China is to establish the size of the market. Market size information can be used to gauge the overall size of the opportunity, to prioritize segments of the market for special attention and to inform future product development and marketing strategies.

Article: Market Research And Sales Managers

The essential element of the sales manager’s survival kit is good information, particularly in four areas: the company’s sales, the structure of the market, detailed knowledge of buyers and the strengths and weaknesses of the company vis-a-vis the competition.

Article: Intelligence To Make You International

Good quality market research is an invaluable strategic resource for any dynamic business, and particularly those companies with international aspirations. This article sets out 10 key ways in which market research can expand the horizons and operations or your organisation.

B2B International showed diligence, professionalism, resilience and adaptiveness. As a result they delivered highly valuable insights that are influencing how we will be taking this new service to the market.

Vodafone

B2B International's interpretation of the key issues and challenges and their relevance to the ultimate goal of the project has allowed the research to provide insightful data.

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