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Theme: Market Entry & Assessment


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As competition intensifies and markets change more quickly than ever, the need for up-to-the minute research and intelligence has never been greater.

This is particularly so when information is needed to evaluate market size, market opportunities and routes to market. Our market entry and market assessment studies are all geared towards answering some of the most difficult of business questions.

B2B International is able to give assurance to our clients through a wealth of knowledge on researching and assessing business-to-business markets. A collection of articles on the subject are shown below:

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Where are you growing? – Six tips for successful expansion into international markets


With the growth of a business, comes the need for global expansion into foreign markets. In this infographic we have come up with six simple strategies to ensure your business achieves international success.

Infographic

Turning a profit


To increase the efficiency of a product life cycle, market research should be implemented at each stage, starting from pre-birth, right through to old age. This handy infographic highlights how market research can optimize the product life cycle.

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How much is your brand worth?


How much is your brand worth? Determining the value of a brand is not an easy task. This handy infographic provides some step-by-step analysis pointers that will help you to establish an accurate brand valuation.

White Paper

Guiding Acquisitions and Investment Policy

Written by Paul Hague

The sizeable sums involved in acquisitions, and the dire implications they have on a company’s future, demand that these decisions are in the hands of the senior team running the organisation. But, what is the role of research in acquisition studies?

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Market Sizing: Is There A Market Size Formula?


Two key questions unlock the door for the strategic plans which marketing directors have to prepare on any product or division within their company. Where are we going (with the product/division)? How are we going to get there? Knowledge of market size lies at the nub of this strategic planning.

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The Growth Opportunity


Manufacturing enterprises have long experience of turning adversity to their advantage. David Baggaley at Locate in Leeds picks up some lessons on how to seize the moment and overcome the risks.

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B2B Marketing Strategies in Developed & Developing Countries


This article discusses the different insights that tend to arise in different geographies. In particular, how do the critical marketing success factors in the developing and developed worlds differ from each other?

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Market Sizing In China


One of the main objectives for many companies when carrying out research in China is to establish the size of the market. Market size information can be used to gauge the overall size of the opportunity, to prioritize segments of the market for special attention and to inform future product development and marketing strategies.

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Market Research And Sales Managers


The essential element of the sales manager’s survival kit is good information, particularly in four areas: the company’s sales, the structure of the market, detailed knowledge of buyers and the strengths and weaknesses of the company vis-a-vis the competition.

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Intelligence To Make You International


Good quality market research is an invaluable strategic resource for any dynamic business, and particularly those companies with international aspirations. This article sets out 10 key ways in which market research can expand the horizons and operations or your organisation.

The final report was one of the best synthesized and easy to understand pieces of complex information I have seen in a long time.

Pall Corporation

The results of the research were communicated in a clear manner that enabled us to pull out key themes and areas for future development.

Germains Technology Group