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How To Do Market Research

Lying behind all of our industry sector and research experience is a firm understanding of how to do research.

Often, conducting successful and effective market research studies involves a grasp of two very different demands:

  • "How do we get this done?" - The practical demands of conducting research in niche and diverse markets.
  • "What are the best tools for getting the results we need?" - Using innovative and established research techniques to ensure market intelligence delivers real return-on-investment.

This section is devoted to the former: Getting the job done, on time and to the clients' specification.

It should come as no surprise that we've picked up a thing or two in conducting thousands of bespoke market research studies. A little of what we've learned is shared below:

Book: Presentations And Report Writing

Written by Paul Hague and Kate Roberts

Book: Market Research In Practice – How to get greater insight from your market

Written by Paul Hague, Nick Hague and Carol-Ann Morgan

Book: Market Research

Written by Paul Hague

Book: Do Your Own Market Research

Written by Paul Hague and Peter Jackson

Testimonials

We achieved considerable added value from the perspectives provided on both the findings and their implications which we wouldn't have if we had limited their access to understanding our business needs.

MasterCard

The information provided by the B2B research was both insightful and thought provoking and the staff involved were excellent.

Drake Lane Associates