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How To Do Market Research

Lying behind all of our industry sector and research experience is a firm understanding of how to do research.

Often, conducting successful and effective market research studies involves a grasp of two very different demands:

  • "How do we get this done?" - The practical demands of conducting research in niche and diverse markets.
  • "What are the best tools for getting the results we need?" - Using innovative and established research techniques to ensure market intelligence delivers real return-on-investment.

This section is devoted to the former: Getting the job done, on time and to the clients' specification.

It should come as no surprise that we've picked up a thing or two in conducting thousands of bespoke market research studies. A little of what we've learned is shared below:

Book: Presentations And Report Writing

Written by Paul Hague and Kate Roberts

Book: Market Research In Practice – How to get greater insight from your market

Written by Paul Hague, Nick Hague and Carol-Ann Morgan

Book: Market Research

Written by Paul Hague

Book: Do Your Own Market Research

Written by Paul Hague and Peter Jackson

The quality of the research delivered by B2B International is always first class, achieving better results than what we had previously received before.

Tata Steel

Everyone here has been impressed by the detail and quality of the report and the level of knowledge, insight and understanding of our sector displayed by the team.

RM Education