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How To Do Market Research

Lying behind all of our industry sector and research experience is a firm understanding of how to do research.

Often, conducting successful and effective market research studies involves a grasp of two very different demands:

  • "How do we get this done?" - The practical demands of conducting research in niche and diverse markets.
  • "What are the best tools for getting the results we need?" - Using innovative and established research techniques to ensure market intelligence delivers real return-on-investment.

This section is devoted to the former: Getting the job done, on time and to the clients' specification.

It should come as no surprise that we've picked up a thing or two in conducting thousands of bespoke market research studies. A little of what we've learned is shared below:

Book: Presentations And Report Writing

Written by Paul Hague and Kate Roberts

Book: Market Research In Practice – How to get greater insight from your market

Written by Paul Hague, Nick Hague and Carol-Ann Morgan

Book: Market Research

Written by Paul Hague

Book: Do Your Own Market Research

Written by Paul Hague and Peter Jackson

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