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Theme: Global Intelligence


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In a highly global business environment, market intelligence is increasingly internationally focused.

As international research specialists, the vast majority of our studies are multi-national in nature. With this expertise and experience comes a great deal of knowledge about how to conduct market research "on the ground" anywhere across the globe.

Some of our thinking, experiences and advice as regards to global market intelligence are shown below:

Book

Doing Business in China Guide

Written by Various

The Doing Business in China Guide is a handy reference tool for all businesses interested in China, providing you with everything you need to know about doing business in China. The guide covers topics such as the economy, business culture, potential opportunities and the most important things to consider.

White Paper

Marketing and Selling to Chinese Businesses

Written by Matthew Harrison and Mark Hedley

The question of how to market and sell to companies based in China is one that is debated endlessly by foreign companies seeking to profit from the huge potential of the country. The aim of this paper is to explore the reasons behind both successful and unsuccessful marketing and sales approaches in China.

White Paper

Business-to-Business Market Research in China

Written by Matthew Harrison

The importance of China has had an impact across industries, and the market research industry is no different. The message for market research companies – there is now a serious and extensive requirement for information on Chinese business-to-business markets.

Infographic

Where are you growing? – Six tips for successful expansion into international markets


With the growth of a business, comes the need for global expansion into foreign markets. In this infographic we have come up with six simple strategies to ensure your business achieves international success.

White Paper

What is Globalisation?

Written by Daniel Park

Unfortunately “globalisation” has become one of the great buzz-words of our time and this poses a problem. The problem is that many, if not most, commentators on globalisation do not appear to have an elementary understanding of economics and are fixed in a view of the role and power of the nation-state.

White Paper

Entering Chinese Business-to-Business Markets: The Challenges & Opportunities

Written by Mark Hedley

The challenge of China market entry has become an increasingly important one of Western companies of all shapes and sizes. Understanding how to enter such a large and complex market has therefore become critical.

Article

B2B Marketing Strategies in Developed & Developing Countries


This article discusses the different insights that tend to arise in different geographies. In particular, how do the critical marketing success factors in the developing and developed worlds differ from each other?

Article

Market Sizing In China


One of the main objectives for many companies when carrying out research in China is to establish the size of the market. Market size information can be used to gauge the overall size of the opportunity, to prioritize segments of the market for special attention and to inform future product development and marketing strategies.

Article

Market Research In China – Recruiting And Retaining The Best Employees


As demand for market research services in and about China continues to grow, attracting and retaining good quality industry professionals has become one of the most significant challenges facing agencies with operations in the Greater China region.

Article

Intelligence To Make You International


Good quality market research is an invaluable strategic resource for any dynamic business, and particularly those companies with international aspirations. This article sets out 10 key ways in which market research can expand the horizons and operations or your organisation.

The B2B team came up with a range of questionnaires tailored to each business partner which uncovered what really mattered to them in business partnerships. I would definitely recommend their services to anyone.

Edinburgh Airport

The quality of the research delivered by B2B International is always first class, achieving better results than what we had previously received before.

Tata Steel