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Global Intelligence

In a highly global business environment, market intelligence is increasingly internationally focused.

As international research specialists, the vast majority of our studies are multi-national in nature. With this expertise and experience comes a great deal of knowledge about how to conduct market research "on the ground" anywhere across the globe.

Some of our thinking, experiences and advice as regards to global market intelligence are shown below:

White Paper: Marketing and Selling to Chinese Businesses

Written by Matthew Harrison and Mark Hedley

The question of how to market and sell to companies based in China is one that is debated endlessly by foreign companies seeking to profit from the huge potential of the country. The aim of this paper is to explore the reasons behind both successful and unsuccessful marketing and sales approaches in China.

White Paper: Business-to-Business Market Research in China

Written by Matthew Harrison

The importance of China has had an impact across industries, and the market research industry is no different. The message for market research companies – there is now a serious and extensive requirement for information on Chinese business-to-business markets.

White Paper: What is Globalisation?

Written by Daniel Park

Unfortunately “globalisation” has become one of the great buzz-words of our time and this poses a problem. The problem is that many, if not most, commentators on globalisation do not appear to have an elementary understanding of economics and are fixed in a view of the role and power of the nation-state.

White Paper: Entering Chinese Business-to-Business Markets: The Challenges & Opportunities

Written by Mark Hedley

The challenge of China market entry has become an increasingly important one of Western companies of all shapes and sizes. Understanding how to enter such a large and complex market has therefore become critical.

Article: Recommended Marketing Strategies In Developed And Developing Markets

This article discusses the different insights that tend to arise in different geographies. In particular, how do the critical marketing success factors in the developing and developed worlds differ from each other?

Article: Market Sizing In China

One of the main objectives for many companies when carrying out research in China is to establish the size of the market. Market size information can be used to gauge the overall size of the opportunity, to prioritize segments of the market for special attention and to inform future product development and marketing strategies.

Article: Market Research In China – Recruiting And Retaining The Best Employees

As demand for market research services in and about China continues to grow, attracting and retaining good quality industry professionals has become one of the most significant challenges facing agencies with operations in the Greater China region.

Article: Intelligence To Make You International

Good quality market research is an invaluable strategic resource for any dynamic business, and particularly those companies with international aspirations. This article sets out 10 key ways in which market research can expand the horizons and operations or your organisation.

White Paper: To What Extent Is The UK Market Research Industry A World Leader?

Written by Matthew Harrison

Anyone who has lived in the UK will quickly realise that market research – the exploration, analysis and interpretation of the views of people and businesses – is an integral part of everyday life. Here, we explore whether the UK can be considered a leader in the world of market research.

I was impressed by B2B International's outstanding abilty to execute on a compressed timeline as well as their abilty to analyze and communicate extensive data in a concise and meaningful way.

Tufts University

I can honestly say that I thought the quality of the research and the scope of the final presentation was excellent and much better than any other study we have commissioned.

Packaging Automation