Home > Page

Branding

Studies have shown that – on average – around 5% of a company's stock value derives directly from the company's image.

Companies with a strong image or reputation attract more customers, retain more customers, and attract better employees. In short, branding is a key means of achieving differentiation. By communicating a clear and distinctive message and delivering against that message, the supplier can increase customer loyalty, sales revenue, prices, and ultimately profitability.

Our thoughts on the subject of branding and positioning research are shown below:

Testimonials

B2B International did a great job in what was a specialist and difficult study to bring clarity and useful recommendations.

Akzo Nobel

This project has provided Vocollect with excellent data to feed into our strategy development process. It has fulfilled all our expectations and B2B have been extremely professional, consultative and responsive during all phases of this project.

Vocollect