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Branding

Studies have shown that – on average – around 5% of a company's stock value derives directly from the company's image.

Companies with a strong image or reputation attract more customers, retain more customers, and attract better employees. In short, branding is a key means of achieving differentiation. By communicating a clear and distinctive message and delivering against that message, the supplier can increase customer loyalty, sales revenue, prices, and ultimately profitability.

Our thoughts on the subject of branding and positioning research are shown below:

Testimonials

B2B illustrated a clear understanding of the project, offered proactive advice as to how we could use the information, and importantly, came across as people we felt could work well with and trust to get the job done.

Baker Tilly

They were quick and efficient, and grasped the complexities of the subject matter and the political dimensions. The information received was detailed yet clearly presented in a logical format.

Manchester Metropolitan University