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Branding

Studies have shown that – on average – around 5% of a company's stock value derives directly from the company's image.

Companies with a strong image or reputation attract more customers, retain more customers, and attract better employees. In short, branding is a key means of achieving differentiation. By communicating a clear and distinctive message and delivering against that message, the supplier can increase customer loyalty, sales revenue, prices, and ultimately profitability.

Our thoughts on the subject of branding and positioning research are shown below:

Testimonials

From implementation and analysis through to usefulness of the information provided, it was a very positive experience.

BRUSH

B2B International did a great job in what was a specialist and difficult study to bring clarity and useful recommendations.

Akzo Nobel