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Advertising Research

Market research and market intelligence play an important role before, throughout and following the life of a direct mail or advertising campaign.

There is much that market research can do to improve and to measure the effectiveness of promotions.

  • When advertising is at the initial development stage, market research can obtain input from the potential target audience through exploratory research.
  • As the ad begins to take shape, we capture the reactions of the audience in order to refine the campaign and ensure it is completely ‘on message’.
  • And once the advertisement is released, we obtain further feedback as well as measuring awareness rates and effectiveness.

Some of our thinking on the subject of advertising research is shown below:

White Paper: Advertising Among SMEs

Written by Paul Hague and Matthew Powell

Testimonials

The comprehensive nature of the survey, the results and the clarity of the final presentations were excellent and we would like to thank you and your team for the high quality work produced.

HSE (Health & Safety Executive)

A very good debrief. Met the objectives for the customer research very well - great analysis and recommendations.

Mars