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Advertising Research

Market research and market intelligence play an important role before, throughout and following the life of a direct mail or advertising campaign.

There is much that market research can do to improve and to measure the effectiveness of promotions.

  • When advertising is at the initial development stage, market research can obtain input from the potential target audience through exploratory research.
  • As the ad begins to take shape, we capture the reactions of the audience in order to refine the campaign and ensure it is completely ‘on message’.
  • And once the advertisement is released, we obtain further feedback as well as measuring awareness rates and effectiveness.

Some of our thinking on the subject of advertising research is shown below:

White Paper: Advertising Among SMEs

Written by Paul Hague and Matthew Powell

Testimonials

B2B illustrated a clear understanding of the project, offered proactive advice as to how we could use the information, and importantly, came across as people we felt could work well with and trust to get the job done.

Baker Tilly

They were quick and efficient, and grasped the complexities of the subject matter and the political dimensions. The information received was detailed yet clearly presented in a logical format.

Manchester Metropolitan University