Too often, time and money is spent on 're-inventing the wheel'. Desk research is a term that is used loosely and it generally refers to the collection of secondary data or that which has already been collected. To most people it suggests published reports and statistics that are either electronic or in hard copy. Therefore, libraries, online databases and the Internet are certainly important sources, as are speaking to someone at a trade association or carrying out an interview with an industry expert.
The use of the Internet as a research tool is becoming increasingly important within business-to-business markets, opening up a realm of new possibilities in research methods and applications. With the continual development of the global Internet landscape and the rapid increase in Internet penetration in all industrial markets, Internet research or e-intelligence is definitely here to stay.
Since 1998, B2B International has been at the forefront of Internet research. Drawing on more than 30 years of research experience, we are able to offer e-based solutions to help companies use the Internet more effectively to conduct market research.
In many projects, whatever the industry or country being investigated, carrying out an initial desk research stage is strongly recommended. Ths will gain background knowledge to a subject as well as providing useful leads that will help to get the maximum from a research budget.
B2B International has vast knowledge of how and where to look for background industry information, and has a wide resource pool at its disposal.