Utilities Research

With the ongoing changes in utilities market generally, market research has become increasingly important for companies providing such services. In the last few years we have managed a number of market research projects for gas, electricity and water suppliers operating in the deregulated UK market.

We have carried out market research that has encompassed focus groups, depth interviews plus quantitative studies looking into subjects as varied as obtaining attitudes of SMEs to the design of business portals, the effectiveness of direct mail in promoting energy, customer satisfaction surveys, advertisement awareness research and segmentation studies. We are therefore ideally placed to fully understand the utility market and the issues affecting this ever-changing industry.

Companies we have worked for over the last 2 years include npower, Yorkshire Electricity, Independent Energy, Shell Gas Direct and Innogy, RWE Thames Water and United Utilities.