Medical Market Research

Pharmaceuticals is a technologically advanced and enormously competitive industry with a requirement for research that helps deliver real competitive advantage. As such, healthcare and medical market research requires an agency that can deliver top class response rates with high level respondents and patients alike. An understanding of often technologically complex issues is a frequent requirement.

B2B International has conducted medical and pharmaceutical research at production, distribution and retail level. We have managed numerous studies on prescribing practice involving interviews and diaries with GPs and specialist doctors including rheumatologists, geriatricians, pulmonologists, etc.

The health care fields we have studied range from diabetes, psychoses, BPH, epilepsy and obesity, through to respiratory/chest conditions and cancer. We have carried out interviews and focus groups with pharmacists and chemists, and we have great experience in speaking to the patients themselves, something that requires the very highest levels of tact on the part of the interview team. This is why B2B International has developed its specialist Medical Unit, which is dedicated to carrying out this type of interviewing.

Our team is capable of carrying out diary studies, face-to-face interviews or depth telephone interviews and is specially trained in this highly sensitive and complex area, working exclusively in the medical field on a day-to-day basis. All our medical interviewers have undergone comprehensive training programmes and are continually assessed and monitored to ensure the quality of our research is never compromised.

Over the last year we have carried out research for some of the largest names in the pharmaceutical, medical and healthcare markets, including Johnson & Johnson, Agfa, AAH Pharmaceutical, Air Products, Astra Zeneca, Lilly, Quintiles, Serono, Sanofi Aventis and Wolters Kluwer.

To learn more about how B2B International can help you, visit B2B Medical’s website and contact our Medical Research Team.