Food & Beverage Market Research

Much of the market research undertaken in the food industry is consumer research. We at B2B International, however, know from experience the importance business-to-business research also plays in this market.

From the chemicals that clean the food you eat, the ingredients, the specialist oils for food machinery, the specialist packing machines and the packaging materials right through to the delivery of your food, B2B International has carried out market research in wide and varied fields.

Over the past 2 years a selection of the food-related research studies we have carried out include:

• Market assessment research into the European cryogenic and mechanical food refrigeration market
• Customer satisfaction research with MAP users in UK, France, Germany and the USA
• Market assessment research of the US and Western European markets for sealant film applications within food
• Market assessment of North America and Western Europe for chemicals and dosing equipment for fruit, vegetable and carcass washing
• Customer satisfaction research with users of tray lidding machinery in the UK
• Market research to understand customer choice of LPG usage within the poultry farm segment in the UK, South Africa, Hungary, Italy and Morocco
• Internal training for increased customer service levels for a global supplier within its food oils division
• Market entry and ad testing study looking at the UK and German food processing markets
• Needs-based segmentation research with independent licensed premises throughout the UK
• European study (UK, France, Germany, Italy and Spain) with consumers and retailers to determine the opportunity for Scottish seafood in Europe

These studies have been commissioned by some of the leading companies in their field, including Grampian Country Food Group, Air Products, Shell Oil, Shell Gas, JohnsonDiversey, Packaging Automation, ExxonMobil, Petro-Canada, British Sugar, Greene King, Britvic, British Egg Information Service (BEIS) and SeaFish.

For more information on how B2B International can help you, contact our Food & Beverage Research Team.