Student Satisfaction: why & how to improve it

With educational establishments under greater pressure and facing increased competition, it is more important than ever to understand and satisfy the needs of students.

For over a decade, B2B International has been at the forefront of market research in the education sector, working with some of the UK’s leading educational institutions.  Our extensive work in this area has led us to develop INSTEP (Independent Student Experience Programme), a unique programme which enables you to measure and place a value on your students’ experiences.

INSTEP is built around a technologically-advanced yet simple-to-analyse e-survey.  In addition to understanding and measuring actual satisfaction, it identifies the issues which are having the greatest impact on overall satisfaction.  In this way INSTEP is unique in allowing you to prioritise actions for improvement and is an excellent aid to strategy planning.

Key benefits:

• Cost-effective student satisfaction questionnaire package
• Statistically proven to ask the most important questions
• Uses the latest technology for survey and reporting
• All technical aspects of the survey taken care of on your behalf
• ‘Real time’ access to ongoing survey results
• Results analysed by expert researchers
• Supply of detailed findings and recommendations in multiple formats
• Presentation of recommendations and option to research key findings in further detail
• Option to re-run survey at intervals to monitor improvements 
  

In short, INSTEP makes student satisfaction research simpler, more accessible and more economical.

If you are interested in finding out more about how INSTEP will help you to better understand your students, please contact our education market research team on 0161 440 6000, or click here to read our INSTEP brochure.