Launch New Products

The word 'new' is one of the most powerful in the marketing vocabulary. We are attuned to progress and 'new' often means 'better' or 'faster and cheaper.'

Launching successful products

Launching new products can help grow your business and many companies set targets to ensure that a significant proportion have been launched within the last five years. However, it is not unusual for new products to be launched on a whim, quickly joining the 'new products graveyard'.

Launch New Products

How we can help you

New product research, especially in business to business markets, needs knowledge and experience. We have probably tested more business to business concepts and more prototype business products than any market research company on the planet. We have researched new workplace gloves, new financial services, new business processes, new telecoms, new chemicals, new types of metal, new cleaning products - you name it and we have probably researched a new version of it.

Market Research for Product Development

Our services

The toolkit that we use for new product research varies according to the audience and the product or service itself. Where appropriate we use focus groups, depth interviews, and conjoint surveys from which we can model the market to show what sales will be with different product variations and prices.

Our industry expertise

The B2B team came up with a range of questionnaires tailored to each business partner which uncovered what really mattered to them in business partnerships. I would definitely recommend their services to anyone.

Edinburgh Airport

A very good debrief. Met the objectives for the customer research very well - great analysis and recommendations.