B2B Sample Size Calculator

Devised especially for business-to-business research, in which there are limited numbers of companies in the universe, our Sample Size Calculator will tell you how many companies you need to interview for a valid sample.

Using the Sample Size Calculator

  1. Select your ‘population size’ (i.e. your estimate of the total number of companies in the market).
  2. The ‘sample size’ box will automatically show the number of companies you need to interview.

The ‘sample size’ is the number of companies you need to survey to achieve a response that is accurate to within 5% (and to 95% confidence).

Sample size

10

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This project has provided Vocollect with excellent data to feed into our strategy development process. It has fulfilled all our expectations and B2B have been extremely professional, consultative and responsive during all phases of this project.

Vocollect

We were very pleased with the work done and impressed with the quick turnaround of the job on a very tight deadline...I would use B2B International again.

AXA Insurance