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Research Methods

Qualitative or quantitative, traditional or cutting edge, we don't favour any particular research methods; instead, we always select those methodologies which will best meet your specific objectives and thus produce the most useful research findings.

Our market research methods

Business-to-business research puts equal importance on every data collection technique there is: face-to-face interviews, telephone interviews, focus groups, e-interviews (website / e-mail questionnaires) or desk research, and often an amalgamation of them. Through our deep knowledge base of skills and industry experience we will bring incomparable background and thought to any research project.

Moreover, we also understand that clients increasingly want more out of market research data. As such, we always look to use a wide range of statistical and analytical techniques to get the maximum insight from research.

Research Techniques Statistical Techniques FAQ Interactive Research Tools Pricing and Value Research Techniques

 

Our industry expertise

They were quick and efficient, and grasped the complexities of the subject matter and the political dimensions. The information received was detailed yet clearly presented in a logical format.

Manchester Metropolitan University

B2B International showed their customer satisfaction expertise in helping us identify and make improvements across our business.

Artex