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Research Methods

Qualitative or quantitative, traditional or cutting edge, we don't favour any particular research methods; instead, we always select those methodologies which will best meet your specific objectives and thus produce the most useful research findings.

Our market research methods

Business-to-business research puts equal importance on every data collection technique there is: face-to-face interviews, telephone interviews, focus groups, e-interviews (website / e-mail questionnaires) or desk research, and often an amalgamation of them. Through our deep knowledge base of skills and industry experience we will bring incomparable background and thought to any research project.

Moreover, we also understand that clients increasingly want more out of market research data. As such, we always look to use a wide range of statistical and analytical techniques to get the maximum insight from research.

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Our industry expertise

A very good debrief. Met the objectives for the customer research very well - great analysis and recommendations.

Mars

The quality of the research delivered by B2B International is always first class, achieving better results than what we had previously received before.

Tata Steel