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Research Methods

Qualitative or quantitative, traditional or cutting edge, we don't favour any particular research methods; instead, we always select those methodologies which will best meet your specific objectives and thus produce the most useful research findings.

Our market research methods

Business-to-business research puts equal importance on every data collection technique there is: face-to-face interviews, telephone interviews, focus groups, e-interviews (website / e-mail questionnaires) or desk research, and often an amalgamation of them. Through our deep knowledge base of skills and industry experience we will bring incomparable background and thought to any research project.

Moreover, we also understand that clients increasingly want more out of market research data. As such, we always look to use a wide range of statistical and analytical techniques to get the maximum insight from research.

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Our industry expertise

I was impressed by B2B International's outstanding abilty to execute on a compressed timeline as well as their abilty to analyze and communicate extensive data in a concise and meaningful way.

Tufts University

B2B International did a great job in what was a specialist and difficult study to bring clarity and useful recommendations.

Akzo Nobel