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Research Methods

Qualitative or quantitative, traditional or cutting edge, we don't favour any particular research methods; instead, we always select those methodologies which will best meet your specific objectives and thus produce the most useful research findings.

Our market research methods

Business-to-business research puts equal importance on every data collection technique there is: face-to-face interviews, telephone interviews, focus groups, e-interviews (website / e-mail questionnaires) or desk research, and often an amalgamation of them. Through our deep knowledge base of skills and industry experience we will bring incomparable background and thought to any research project.

Moreover, we also understand that clients increasingly want more out of market research data. As such, we always look to use a wide range of statistical and analytical techniques to get the maximum insight from research.

Research Techniques Statistical Techniques FAQ Interactive Research Tools Pricing and Value Research Techniques

 

Our Industry Expertise

Testimonials

B2B had to be very flexible and adapt fast while working with us. The execution in different markets is not easy to do as well as gathering all the necessary information. With their report we went further than the normal/expected reporting of qualitative research. My internal customers are also very happy with the work carried out by B2B International.

Nestlé

Thank you for all your work; we have truly enjoyed working with B2B International. How likely would I be to recommend B2B International to other colleagues out of 10; a 10!

Mammoet