SMEs (small and medium enterprises) are generally defined as businesses employing fewer than 250 people. Also known as SMBs (small and medium businesses), these organisations are of increasing interest to companies with business-to-business offerings.
Why Research Small Businesses?
SMEs/SMBs are of growing interest to b2b companies for a number of reasons, including:
How B2B International Can Help
B2B International provides solutions to companies looking to extract more value from the SMB/SME audience: We frequently segment populations of SMBs on the basis of their needs, enabling our clients to target with the appropriate offering in terms of product, price, place and promotion; We size SMB markets throughout the world; We conduct qualitative research into the needs, desires and ‘hot buttons’ of SMBs.
Throughout all of these studies, we constantly bear in mind that we are researching a sophisticated target audience whose knowledge typically spans all areas of the business.
To find out how B2B International can help you harness the opportunities offered by SMBs/SMEs, contact our SMB Research Team.