Training Your Market Researchers

With 40 years’ experience of business-to-business market research, B2B International’s senior consultants are ideally placed to help you develop your corporate research team.

We provide tailored courses and coaching for all levels of market researcher.  Whether you require a course focused on a particular aspect of market research, or a broader offering covering a range of topics, B2B International can design a training programme for you.  Some of the key topics that comprise our courses include:

• Introduction to market research
• Branding and positioning
• Market segmentation
• Value proposition development
• Increasing marketing distinction
• Proposal writing
• Questionnaire design
• Desk research
• Statistics
• Moderating skills for focus groups
• International market research
• Presentation skills
• How to NOT compete on price

If you are looking to develop the skills of your market research team, contact our Training Team, who will be pleased to design a course for you.