Market Entry Research
The decision to enter a new market is one of the most important – and therefore most difficult – decisions any company will face.
Establishing a presence in new territories requires substantial investment, whilst the political, economic, cultural, legislative and technological barriers can also act as a major disincentive to enter new markets.
While the decision to enter a new market is an extremely difficult one to make, it is one that could result in significant long-term rewards for your company if handled correctly. We are experts at assisting Western companies to explore new opportunities in developing markets such as China and Russia, and have helped many companies to formulate and execute their market entry strategies.
How Market Research Can Help
Our market entry studies provide practical and actionable findings to our clients by seeking to answer the questions most frequently asked by new market entrants:
Finally, we appreciate that studying the market is only the start of the process. With this in mind, we offer also market entry consultancy in which we guide you through the bureaucracy and legislation, as well as setting up and accompanying you to appointments with prospects, potential suppliers and other stakeholders.
To learn more about the opportunities available to you in a new market, contact our Market Entry Research Team.