Market Development

New Markets, Existing Products

Every company has a product that can travel. It can travel to new geographical markets or to new industry segments that have not been tapped before. New markets, wherever they are – new countries or new segments – carry risk.

B2B International specialises in collecting information on potential customers and markets wherever they are in the world. With this knowledge, a company can build growth and value more quickly and more securely than by relying on guesswork.

In the last few years, and due to the lure of one of the biggest potential marketplaces in the world, B2B International has carried out numerous projects within China for public and private sector organisations.  We have conducted Chinese market entry studies for publishing companies, paper manufacturers, textile companies, chemical companies, oil companies, IT companies and even financial institutions.  In each of these cases, our job has been to identify whether an opportunity exists, define the nature of this opportunity and devise strategic and tactical market entry recommendations.

Of course, we have also helped clients enter different geographies outside of China and Asia Pacific, from the US and Canada through to Western Europe (UK, France, Germany, Italy, Spain, Netherlands), Eastern Europe & CIS (Czech Republic, Poland, Russia, Ukraine), Africa and South America.