The need for formal market research as part of the acquisition process depends on the acquirer's existing level of knowledge about the market.
More often than not, the market or company of interest is new to the potential purchaser. New ventures are especially risky and so commercial due diligence is often required to research the takeover prospect, including consideration of the market in which it operates.
The Role Of Acquisition Research
Market research has three roles to play in acquisition research: It can:
Depth studies of acquisitions should provide a detailed background on the company’s history, sales and customers. To put these into context, it should also position the company in the market as a whole.
Acquisition research can answer the unknown on:
B2B International has carried out due diligence research studies in the UK, Spain, Italy, France, Germany, USA and China, amongst others.
To learn more about how B2B International can help you, contact our Due Diligence Team.