White Papers

Our research-based white papers – or thought-leadership papers – are an authoritative guide to a wide range of market research and marketing issues, written by leading experts in the field.

A white paper (also known as an issues paper, position paper or thought leadership paper) frames certain issues that are of interest to a specific industry. White papers...

• Educate
• Clarify the broad outlines of an issue/topic to non-specialists
• Summarise the implications of new business development
• State specific approaches to a particular issue or market
• Introduce a new opinion/way of thinking to business

In short, a white paper is a paper that is research-based and includes an educated opinion on a topic. A comprehensive listing is contained below. Use the search box to find what you need, or use the thematic categories on the left hand menu.