Home > Publications > Presentations And Report Writing

Presentations And Report Writing

Written by Paul Hague and Kate Roberts

The presentation of the findings of market research is the most important aspect of the researcher's work. There is little value if hours and pounds of valuable research is clumsily reported, poorly presented and left to moulder in a company's files. It is possible, however, to create a clear and lasting impact with your data, and the detailed advice in this practical book will help you:

Presentations & Report Writing
  • Cope with a mountain of data
  • Get the report's structure right
  • Use text, tables and diagrams correctly
  • Achieve the right balance between text and illustration
  • Improve the design of your reports
  • Polish your spoken presentations
  • Speak to groups with less trepidation
  • Use visual aids to increase your presentation's impact

This vital guide to the specialist skills needed by successful market researchers will help ensure you achieve maximum impact when presenting your data.

Published by Kogan Page

Our industry expertise

B2B had to be very flexible and adapt fast while working with us. The execution in different markets is not easy to do as well as gathering all the necessary information. With their report we went further than the normal/expected reporting of qualitative research. My internal customers are also very happy with the work carried out by B2B International.

Nestlé

The quality of the research delivered by B2B International is always first class, achieving better results than what we had previously received before.

Tata Steel