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Presentations And Report Writing


Written by Paul Hague and Kate Roberts

The presentation of the findings of market research is the most important aspect of the researcher's work. There is little value if hours and pounds of valuable research is clumsily reported, poorly presented and left to moulder in a company's files. It is possible, however, to create a clear and lasting impact with your data, and the detailed advice in this practical book will help you:

Presentations & Report Writing
  • Cope with a mountain of data
  • Get the report's structure right
  • Use text, tables and diagrams correctly
  • Achieve the right balance between text and illustration
  • Improve the design of your reports
  • Polish your spoken presentations
  • Speak to groups with less trepidation
  • Use visual aids to increase your presentation's impact

This vital guide to the specialist skills needed by successful market researchers will help ensure you achieve maximum impact when presenting your data.

Published by Kogan Page

Our industry expertise

The clarity of the presentations is excellent and the data mining available to the team through the IMPSAT tool is highly rated.

Heathrow Airport Holdings Limited

B2B International's interpretation of the key issues and challenges and their relevance to the ultimate goal of the project has allowed the research to provide insightful data.

NES Group LTD