Home > Publications > Do Your Own Market Research

Do Your Own Market Research

Written by Paul Hague and Peter Jackson

Carrying out your own market research can seem a difficult and daunting task, besieged with obstacles and requiring extensive training. You may feel it is a task that simply cannot be undertaken by the lone researcher.

Do Your Own Market Research

However, enlightenment is at hand with this third edition of Do Your Own Market Research, which has been fully updated to cover all the latest technique. The book reveals, in a practical and jargon-free style, that the skills needed for successful market research are actually far more accessible and easier to implement than would-be researchers might thing.

The authors cover a number of essential topics, including:

  • What market research is
  • Planning a project
  • Desk work
  • Fieldwork
  • Telephone interviewing
  • Face-to-face interviewing
  • Data analysis and reporting
  • Buying market research

This book is a must for owners and managers of smaller businesses, public sector managers and absolutely anyone undertaking market research for the first time.

Published by Kogan Page

Google books link

Our Industry Expertise

Testimonials

I am always very impressed with the quality and depth of the information delivered. My experience with B2B International on the numerous projects carried out has always been very positive and I expect the relationship to continue to grow in the future. Thanks again for the good work.

Met Office

B2B International showed diligence, professionalism, resilience and adaptiveness. As a result they delivered highly valuable insights that are influencing how we will be taking this new service to the market.

Vodafone