Market Entry
The decision to enter a new market is one of the most important - and therefore most difficult - decisions faced by any company. The required levels of investment are immense, and the political, economic, cultural, legislative and technological barriers can be significant.
For a Western company seeking to enter China or other Asian markets, or indeed for an Asian company looking to establish itself in the West for the first time, each of these barriers can be so significant that it is tempting to focus on familiar markets rather than risk entering a new continent or country.
B2B International China takes the view that whilst the decision to enter a new market is an extremely difficult one, it is also a decision that has the potential to be the most rewarding ever taken by your company. Indeed, we at B2B International China have first-hand experience of expanding our activities into a new continent, and have assisted companies across industries in answering some of the most important and difficult questions they are ever likely to ask:
- How do I know the target market is big enough for my product or service to be a success there? What is the size of the target market?
- How can I ensure that the target market understands my offering?
- How should I market and promote my offering in a new territory?
- Will my products or services need to be adjusted to meet the needs of the target market, and if so how?
- How can I price my products and services in the new target market?
- What are the routes to market? How should I seek to access the marketplace? If there is an opportunity, what type of business would be best placed to make the most of this opportunity? For example should we begin by setting up a representative office or subsidiary? What about a joint venture? Or should we begin by tapping into a local distribution network?
We are leading experts at answering these and other questions in business-to-business markets. Our Directors and Project Managers have decades of experience in business-to-business market entry research and marketing. Our research partners are chosen on the basis that they are true specialists in business-to-business market entry projects. All of this means that we are qualified to gather all of the information needed to make a market entry decision, and to advise our clients on this most difficult of strategic decisions.
We believe in keeping contact with our clients as they action the outputs from our work. Should you decide to proceed with a market entry strategy on the back of our work, we are uniquely placed to refer you to legal, financial and other specialists who will guide you through the market entry process. And once the market entry process is complete, we can assist you with all of your marketing needs, from advice on promotions to access to design and printing services.
For further information, please call us on: +86 (0)10 6515 6642 or email beijing@b2binternational.com. Alternatively, you can call our UK Head Office on: +44 (0)161 440 6000 and one of the team will be pleased to help.
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