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Do Your Own Market Research
by Paul N. Hague and Peter Jackson
This manual covers the skills and techniques required to carry out effective market research. It provides advice and case studies, and is aimed at owners and managers of smaller businesses, public sector managers, and anyone undertaking market research for the first time.
Published by Kogan Page
To order this publication please contact +44 (0)161 440 6000 or visit www.amazon.com
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"A delightful white paper again, keep them coming. I enjoy them and find them very useful." - President; Canadian Market Research Society |
