by Paul N. Hague and Kate Roberts

The presentation of the findings of market research is the most important aspect of the researcher's work. There is little value if hours and pounds of valuable research is clumsily reported, poorly presented and left to moulder in a company's files. It is possible, however, to create a clear and lasting impact with your data, and the detailed advice in this practical book will help you:

· Cope with a mountain of data
· Get the report's structure right
· Use text, tables and diagrams correctly
· Achieve the right balance between text and illustration
· Improve the design of your reports
· Polish your spoken presentations
· Speak to groups with less trepidation
· Use visual aids to increase your presentation's impact

This vital guide to the specialist skills needed by successful market researchers will help ensure you achieve maximum impact when presenting your data.

Published by Kogan Page

To order this publication please contact +44 (0)161 440 6000 or visit www.amazon.com