Product Development

No company can survive without product development.

As soon as you release a new or improved product or service onto the market, your competitors are ready and waiting to emulate it and improve it for their own purposes. However, product development does not have to be revolutionary. Indeed, most products evolve continuously over time; product development must be regarded as a continuous process, not an occasional event.

The key to successful product development research lies in exploring what the market values. Our job as researchers, marketers and product developers is to convert these issues into a package of benefits that appeals to the market.

B2B International's most recent thinking on product development research is shown below:

 

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Infographic: Hit the bull’s-eye

B2B advertising is usually characterized by an emphasis on rational selling points. But in the end, success comes down to delivering an appealing message to the right audience.

White Paper: Using Market Research For Product Development

"New" is one of the strongest words in marketing. "New" invokes the belief that something is moving forward, that it is different, modern or improved.  People are attracted to new products like a magnet....

Article: Recommended Marketing Strategies In Developed And Developing Markets

Interest in developing markets such as China, India, Brazil and Russia has increased rapidly over the past ten years, meaning that market research and intelligence agencies are exploring a wider variety of geographies than ever before. This presents numerous challenges throughout the market research process, for fieldworkers, managers and analysts alike. This article discusses perhaps the most important issue of all – the different insights that tend to arise in different geographies. In particular, how do the critical marketing success factors in the d...

Article: Nursing The Chairman's Baby

How far can market research help to evaluate the potential of industrial innovation? Here we look at the strengths and weaknesses of its possible contribution: specially for marketers under threat of innovation-by-imposition. Innovations From The Top Company chairmen are particularly prone to becoming obsessed by a "good idea." One of their roles in life is ensuring the forward direction of the company they control, and so it is reasonable they should seek new ventures. The problem arises because, through the nature of their work, they cannot...

Case Study: New Product Development

Case 1 - A Polyurethane Systems Suppliers In North America Research Objective To establish the opportunity for a range of products to be launched into Europe. The target market for the product was trades' people and the research needed to establish attitudes to filling and making good, holes in walls and to determine the opportunity for a foam dispensing...