Product Development
No company can survive without product development.
As soon as you release a new or improved product or service onto the market, your competitors are ready and waiting to emulate it and improve it for their own purposes. However, product development does not have to be revolutionary. Indeed, most products evolve continuously over time; product development must be regarded as a continuous process, not an occasional event.
The key to successful product development research lies in exploring what the market values. Our job as researchers, marketers and product developers is to convert these issues into a package of benefits that appeals to the market.
B2B International's most recent thinking on product development research is shown below:
Infographic: Hit the bull’s-eye
B2B advertising is usually characterized by an emphasis on rational selling points. But in the end, success comes down to delivering an appealing message to the right audience.
White Paper: Using Market Research For Product Development
Article: Recommended Marketing Strategies In Developed And Developing Markets
Interest in developing markets such as China, India, Brazil and Russia has increased rapidly over the past ten years, meaning that market research and intelligence agencies are exploring a wider variety of geographies than ever before. This presents numerous challenges throughout the market research process, for...
Article: Nursing The Chairman's Baby
How far can market research help to evaluate the potential of industrial innovation? Here we look at the strengths and weaknesses of its possible contribution: specially for marketers under threat of innovation-by-imposition. Innovations From The Top Company chairmen are particularly prone to becoming...
Case Study: New Product Development
Case 1 - A Polyurethane Systems Suppliers In North America Research Objective To establish the opportunity for a range of...
