Market Entry, Assessment & Tracking
As competition intensifies and markets change more quickly than ever, the need for up-to-the minute research and intelligence has never been greater.
This is particularly so when information is needed to evaluate market size, market opportunities and routes to market. Our market entry, market assessment and tracking studies are all geared towards answering some of the most difficult of business questions.
B2B International is able to give assurance to our clients through a wealth of knowledge on researching and assessing business-to-business markets. A collection of articles on the subject are shown below:
Infographic: How much is your brand worth?
Determining the value of a brand is not an easy task. Here are some step-by-step analysis pointers that will help you to establish its value.
Infographic: Turning a profit
To increase the efficiency of a product life cycle, market research should be implemented at each stage, starting from pre-birth, right through to old age.
Infographic: Where are you growing?
With the growth of a business, comes the need for global expansion into foreign markets. We have come up with six simple strategies to ensure your business achieves international success.
White Paper: Small Businesses - An Anthropological Insight
White Paper: Guiding Acquisitions and Investment Policy
Article: Entering China
It is tempting to talk of ‘developing markets’ as a homogenous group characterised by rapid growth, low cost labour, inequality between rural and urban areas, and a rapidly growing middle class. The danger of this approach is that the substantial differences between countries such China, India, Brazil and Russia can be...
Article: Recommended Marketing Strategies In Developed And Developing Markets
Interest in developing markets such as China, India, Brazil and Russia has increased rapidly over the past ten years, meaning that market research and intelligence agencies are exploring a wider variety of geographies than ever before. This presents numerous challenges throughout the market research process, for...
Article: Intelligence To Make You International
Ten ways in which business-to-business market research will make your business an international company. Market research and market intelligence do not enjoy the most dynamic of reputations throughout company board rooms. Marketing departments often see surveys as little more than a raw data resource, to...
Market Sizing: Is There A Market Size Formula?
Two key questions unlock the door for the strategic plans which marketing directors have to prepare on any product or division within their company. These are: Where are we going (with the product/division)? How are we going to get there? In order to answer these...
Article: Market Sizing In China
One of the main objectives for many companies when carrying out research in China is to establish the size of the market. Market size information can be used to gauge the overall size of the opportunity, to prioritize segments of the market for special attention and to inform future product development and marketing...
Article: The Growth Opportunity
Manufacturing enterprises have long experience of turning adversity to their advantage. David Baggaley at Locate in Leeds picks up some lessons on how to seize the moment and overcome the risks. Manufacturers know all about survival. Despite a steady decline in...
Article: Assessing A Sales Area's Potential
An outline of six methods of arriving at logical sales targets... Directories It should be a matter of course for sales-teams to screen hardcopy, CD-ROM or on-line directories for companies which fit the class of industry to which they sell. The source can vary from the maps and lists sold by Market...
Article: Market Research And Sales Managers
The essential element of the sales manager's survival kit is good information, particularly in four areas: the company's sales, the structure of' the market, detailed knowledge of buyers and the strengths and weaknesses of the company vis-a-vis the competition. Know The Company's Sales Every company is...
Case Study: Market Assessment & Sizing
Our Client is a global producer and supplier of soda ash and associated alkaline products. Our Client had seen a demand for one of their products, in a relatively new application for them, grow substantially over the last 12 months but they were unable to grow sales in the sector due to lack of product. They therefore...
Case Study: Market Monitoring
In the competitive shower market keeping track of the company brand and continually monitoring it against competing brands is critical. B2B International was required by 3 of the leading UK shower manufacturers to track plumbers’ awareness, views and use of UK shower brands over...
