International Research
In a highly global business environment, market intelligence is increasingly internationally focused.
As international research specialists, the vast majority of our studies are multi-national in nature. With this expertise and experience comes a great deal of knowledge about how to conduct market research "on the ground" anywhere across the globe.
Some of our thinking, experiences and advice as regards global market intelligence are shown below:
Infographic: Where are you growing?
With the growth of a business, comes the need for global expansion into foreign markets. We have come up with six simple strategies to ensure your business achieves international success.
White Paper: Small Businesses - An Anthropological Insight
White Paper: Entering Chinese Business-to-Business Markets: The Challenges & Opportunities
White Paper: Business-To-Business Market Research In Russia
White Paper: To What Extent Is The UK Market Research Industry A World Leader?
White Paper: Russia After Putin
White Paper: Marketing and Selling to Chinese Businesses
White Paper: The Growth Debate - China & India
White Paper: How To Research & Evaluate Outsourcing Opportunities In China
White Paper: What is Globalisation?
Article: Market Intelligence
Nick Hague discusses three steps to powerful market intelligence Take a minute to think what it would be like if you had just a handful of customers and you intimately knew everything there was to know about them from their names and personal background through to their differing business needs. Just like...
Article: Differing Needs – How Companies Source Research Agencies In China
As the global economic recovery continues, an increasing number of companies and organizations are commissioning research on the Chinese market. With a growing number of companies beginning to recognize the commercial importance of establishing a more detailed understanding of the Chinese market, the prospects for b2b...
Article: Entering China
It is tempting to talk of ‘developing markets’ as a homogenous group characterised by rapid growth, low cost labour, inequality between rural and urban areas, and a rapidly growing middle class. The danger of this approach is that the substantial differences between countries such China, India, Brazil and Russia can be...
Article: Market Research In China – Recruiting And Retaining The Best Employees
As demand for market research services in and about China continues to grow, attracting and retaining good quality industry professionals has become one of the most significant challenges facing agencies with operations in the Greater China region. Despite having a population of 1.3bn, hiring and...
Article: Innovate or Die – Create Powerful Customer Insights
We are now over half way through 2011 and hopefully you are reading this with your company having survived one of the deepest recessions in history! However, there has been a lot of talk about the fear of a double-dip recession (one in three Finance Directors believe the economy will fall back into recession,...
Article: Recommended Marketing Strategies In Developed And Developing Markets
Interest in developing markets such as China, India, Brazil and Russia has increased rapidly over the past ten years, meaning that market research and intelligence agencies are exploring a wider variety of geographies than ever before. This presents numerous challenges throughout the market research process, for...
Article: Intelligence To Make You International
Ten ways in which business-to-business market research will make your business an international company. Market research and market intelligence do not enjoy the most dynamic of reputations throughout company board rooms. Marketing departments often see surveys as little more than a raw data resource, to...
Article: Market Sizing In China
One of the main objectives for many companies when carrying out research in China is to establish the size of the market. Market size information can be used to gauge the overall size of the opportunity, to prioritize segments of the market for special attention and to inform future product development and marketing...
