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Education Market Research

The higher educational sector globally is more competitive than it has ever been. Educational establishments are under closer scrutiny than ever before, budgets are tight, job markets are enormously competitive and students are becoming increasingly discerning in the establishments and courses they choose.

 

Our expertise across education markets

Against an increasingly competitive background, the need for schools, colleges, universities and other educational organisations to carry out market research and keep a close check on internal and external offerings is self-evident. Some of the questions that might need answering include:

  • Why do student applicants choose one establishment over another?
  • How satisfied are students with what you offer?
  • How is this changing over time?
  • Could you be doing more to improve your students' education or welfare?
  • Are you taking care of all of the needs of today's diverse and international student populations?
  • How content are your staff?
  • How can the turnover of quality staff be reduced?
  • Could staff communication and support be improved?
  • Which qualifications will be needed in the future and how can you offer these?
  • What external factors are shaping the sector and will become matters of concern for the future?
  • Where are the business opportunities outside the University?

The higher education sector is not the only area undergoing significant change. In the UK, for example, changes to qualifications offered to 14-19 year olds have also been far reaching, hitting the headlines and challenging both organisations developing these qualifications and those delivering them.

Our Industry Expertise

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The information provided by the B2B research was both insightful and thought provoking and the staff involved were excellent.

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They were quick and efficient, and grasped the complexities of the subject matter and the political dimensions. The information received was detailed yet clearly presented in a logical format.

Manchester Metropolitan University